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GOOGLEarnings2025-02-04
Schindler describes how the advertising money earned per view on YouTube Shorts moved relative to longer videos in the US.
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Philipp Schindler · Alphabet Investor Relations · Alphabet 2024 Q4 Earnings Call
“In 2024, the monetization rate of Shorts relative to instream viewing increased by more than 30 percentage points in the U.S., and we expect to make additional progress in 2025.”
Key terms
- monetization rate
- — How much advertising revenue a platform earns for a given amount of viewing.
- instream viewing
- — Watching traditional longer-form videos where ads play before or during the video.
- Shorts
- — YouTube's short vertical video format, similar to TikTok clips.
Educational summary of a public statement. Not investment advice.