← Back to timeline
GOOGLEarnings2026-04-29
Google's business chief describes how far advertisers have moved onto AI-driven campaign tools.
Loading moment…
Philipp Schindler · Alphabet Investor Relations · Alphabet 2026 Q1 Earnings Call
“We see significant opportunity as advertisers continue to make good progress on AI readiness and the adoption of AI tools. For instance, more than 30% of our customers' Search spend now uses AI enabled campaigns AI Max or Performance Max. And these advertisers are seeing more conversion for the same spend.”
Key terms
- AI Max / Performance Max
- — Google ad campaign products where AI chooses targeting, placements and creative automatically.
- conversion
- — When someone who sees or clicks an ad takes the action the advertiser wants, such as a purchase.
Educational summary of a public statement. Not investment advice.